No two wildflowers grow the same way, and neither does a single piece from this collection. Across three shoots in the lead up to launch, the aim was never to make jewellery look expensive or polished in the traditional sense. Yet, it was to let it sit in soil, in tall grass, in the kind of light that only exists for twenty minutes at golden hour, so that the pieces looked less like objects and more like something the earth had made on its own.
Colour against colour, metal against petal. A quiet campaign for a brand that hasn't launched yet, but already knows exactly what it wants to feel like.
